Sobe Lifewater scarcity continues to baffle

Managed to find some at (of all places) Target. 10 for $10. Bought 40. Local Genuardi’s have buy three, get one free, but only have two on the shelf (but dozens of shelf yards of all the other flavors). Still can’t find it anywhere else except 711.

There’s only three explanations as to this drought:

  1. Pepsi can’t make it fast enough
  2. There’s some ingredient that’s really hard to find at the moment and is limiting production
  3. They’re doing it deliberately for some marketing reason yet to be determined

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